Some words from owner’s of the Incu stores, Brian and Vincent Wu, in an interview with NETT business magazine from 2010.
The brothers opened the Incu store because they saw a gap in the market “When we went overseas, there was a lot of product that was not available her and I thought if we could just position ourselves in that kind of high end market but not luxury goods - we could really hit something” - Brian Wu.
The Wu brothers feel they have an edge on department stores due to their ability to look forward and stay ahead of the trends, which has become increasingly difficult because of the internet everyone is now on top of the latest trends. “A major factor in Incu’s success has been the brothers’ skill at choosing brands and items that customers wanted -or convincing them that these clothes were fashionable”.
-NETT January 2010